Your Kid’s Need a Good Lice Shampoo?
Posted on October 27, 2009 with No Comments
Whether you’re a salon owner or a concerned parent, you should give So Cozy Boo! Shampoo (lice shampoo for children) a careful consideration. Not just because it has been shown successful as a natural-based lice repellant, but because it’s FUN!
Boo! Shampoo
Good for Kids
Yepper, that’s what I said…FUN! Between its creative name, catchy slogan, purple label and “spooky” font-style, it and its companion, Boo! Conditioner, are fun for everyone – kids, parents, and salon owners (because you’ll probably be selling them and getting rid of nasty critters at the same time!)
Boo! Lice shampoo is paraben-free and is not formulated with either of the Laure(th,l) sulfates, so it is gentle on the scalp and for younger kids hair. Tea Tree oil keeps away the bugs, and it smells great! Best of all, kids get excited about it – that’s almost enough to make parents happy.
Good for Parents
Both Boo! products are made by So Cozy and who also have a chain of kids/children hair salons. Though I can only speculate, I’m sure the saw a problem and addressed it. Cool label, image, and colors…just what the doctor ordered when trying to keep away bugs – when can be a not-so pleasant discussion.
In addition to the “cool” look and verbiage (We make hair care Fun!), they use a very creative twist to approach the issue of lice – which most folks envision crawling around on their kids pillows at home likening it to infection, the flu or a plague – they refer to it as a “camp and school formula”.
This little marketing trick, whether intentional or not, moves you away from the “not in my house” panic to “oh…ha, ha, ha…he must have gotten them at school or while he was camping…no big deal, we’ll just use this shampoo”. Its a great technique used by pest exterminators and plumbers. Take an icky subject and make it fun…somehow!
So, from a parent perspective there are several reasons why you might want this in the shower or next to the bath:
- It repels lice, ticks, and various bugs
- Its got a fun logo, slogan and mission which kids like
- Colors are fun
- It might entice your children to shower or bathe more often
- Its a natural-based, safe shampoo
If you’re a salon owner, there’s several benefits for you as well:
- You add a unique product to your line
- You liven-up what could be an over-serious discussion about bugs in kid’s hair
- It diversifies products into “natural” or “organic-based” category with no sulfates or parabens
- You can help build customer loyalty
- Increase salon revenues
If you’re looking for a funproduct to get for your kids or a new line to add to your salon, take a look at Boo! Lice Shampoo and Boo! Spray-On Lice Conditioner – both are excellent repellants, smell good, and are safe for even the most sensitive scalps.