Increasing Salon Sales – Summer 2009
Posted on July 20, 2009 with No Comments
In keeping with our continued theme of improving salon sales, I wanted to share with you an idea from a friend of my wife and mine.
She owns a relatively upscale salon in the heart of Roswell, GA…you know the kind – lot’s of shops and boutiques nearby in a renovated, very old home. It’s filled with art and unique antiques and her clientele get the best styling and are able to afford it.
As with most salons, her traffic has been down – fortunately many of her customers have not been directly affected by the poor economy, though her traffic has decreased measurably in the past 18 months.
In the south and southeast – Georgia, North and South Carolina, Florida and the panhandle states, many kids are starting to get ready for school (this was quick summer, uh?!) With that in mind, our friend started offering free haircuts to children 10 years old and under when a mom or dad came in for styling.
This makes sense. The kids are starting to get haircuts, buy clothes and get into the “groove” for their return to school. They’re getting their haircut somewhere, so she figured it might as well be here (there). And guess what…she was right. Since the July 4th weekend, she has seen a big boost in traffic.
And interestingly, many of the moms who often send the dads out to get cuts with the kids on weekends, scheduled appointments – needless to say, they have been “slammed” on the weekends – just as much of the wedding party group traffic has started to slow.
Depending on your target customer, this may or may not work for you…but, hopefully it will get your “imagination gears” turning with some possibly good ideas.
Good luck!