Free Haircuts Boost Salon Revenue
Posted on May 6, 2009 with No Comments
As a follow-up on our previous post regarding increasing salon revenue, last night (coincidentally) I saw a report on the local Atlanta news about salon owner giving away free haircuts to those who recently lost jobs.
11 Alive News a local NBC affiliate reported how a salon owner was reaching out to those who recently becam unemployed. I reported on this in previous blog as a technique to not only improve traffic but to help your community. Apparently from the report, all the stylists were excited to take part and response from customers was overwhelming – and heart-felt with gratification.
Needless to say, the two minute piece on the 7pm news has helped build traffic, loyalty and exposure – free exposure. While every owner who chooses to offer a plan like this will get similar FREE coverage, it might be picked on the radio, local or community paper, or by word of mouth.
The key to promoting, is, well, promoting. Let nearby unemployment agencies and churches know of your program. Drop-off leaflets at temporary agencies. They usually have large rolls of folks looking for work, and displaying or posting a professionally prepared flyer may often work well. Especially if you reciprocate. Offer to put some of their cards or a flyer in your shop. If folks are getting their haircut and are looking for a job, considering registering with a temporary employment service may help them find a job…everyone wins!
The cond part of the report focused on free styling for moms for Mother’s Day. An Atlanta-area salon hosted a Mom Pampering Day. The recruited several makeup artist, nail specialists, and spa staff to give free massages, nail treatments, and makeovers – along with a wash, cut and styling. Again, they got great, free press and exposure and judging from the video, the place was PACKED. Most salons provide some spa services. If you don’t, go visit a few to see if you can pull together a partnership for a day to promote everyone’s business. If they are slow, then they might jump at the chance to perform the services + they have their own prospect for promotion.