Posts Tagged education
Posted on May 25, 2009 with No Comments
The ISBN (International SpaSalon Business Network) is holding it’s 2009 Annual Conference May 31st, June st and June 2nd at the Ritz Carlton on Amelia Island.
If your company owns multiple salon/spa locations, attending ISBN’s Conference gives you your best chance to stay on top of the many changes our industry is experiencing, especially important in these difficult times. Our association offers salon and spa owners an opportunity to belong to an inclusive network of companies that shares information and ideas. ISBN
The Keynote Speaker will be John Paul DeJoria the CEO of Paul Mitchell. The conference will highlight workshops, a “Link-Up lounge” for making and re-cementing industry contacts, and will kick-off with a golf tournament. Registration ranges from $395 to $995. Follow this link for more information and registration.
Considered a great online destination for the hair salon owner, ISBN does a great job focusing on business management…particularly in these difficult economic times when traffic and profits are down and costs continue to increase.
Tags: conferences, education, hair salons, increase profits, increase revenue, increase traffic, profitability, recession, Symposium, workshops
Category: Community, Improving Profits, Shows & Conferences, Symposium
Posted on May 3, 2009 with 17 Comments
If you’re a hair salon owner, you have probably been asking yourself “How do I increase revenue, sales or traffic?” Here are some tips, advice and ideas on how you can weather the current economic storm and increase profit.
During the current economic crisis, sales and revenues for hair salons has plummeted. Many people are choosing to prolong cuts and styling, and product purchases have dried-up for all but the largest and heavily trafficked locales. With economic conditiions are what they are, increasing traffic is the primary concern. Consider several several of these successful ideas we have seen or heard about:
- Give away business (cuts) for free - There are many people in a tough situation and could use a helping hand. While this idea seems to go against the grain and purpose, promoting free (or nearly free) haircuts can give you a lot of free press and customer goodwill. Ideas we have seen are the “First Cut a Penny”. One salon owner has jars of pennies sitting around the the store full of pennies. The hope is if customers get friendly, curteous service, they will return..plus the jars of pennies are a great novelty. You can expand this idea to children, veterans, over the age of 65, or limit the offer to slow or off days when business is weak.
- Partner - Many successful reataurants and salons partner with local elementary, middle and high schools. Contant local administration offices to see how you can participate. This make require a small investment, but schools often have programs whereby partners are allowed to participate, advertising and promote their business. Chic-fil-a is a master at this and have lead to great success for many of their stores located near schools.
- Use discount coupons - I continue to be amazed how many folks look for and use coupons. Give all customers coupons for discounts on future services. We have seen quite a bit of success when coupons also include 2 for 1 or 50% discounts for hair products. It’s a great way to move shampoos, conditioners or styling aids off the shelves that might not be selling anyway.
- E-mail campaign - Though more of a long-term consideration, ask customers for email addresses when the registered for a cut or have them register online for promotions. Periodically use this campaign to announce discounts, holiday specials or servie specials - coloring, perms, products sales, etc. Be cautious not to use emails for other purposes (or sell them), and make sure propsects “opt-in” to your program to avoid violating spam laws.
- Website optimization - Make sure you have a website that is optimized for your location. We looked at a local salon’s site recently and found their meta data had not information that described their services or location. For those of you who don’t know what meta data is, it is the information search engines use to identify and classify your site. If you service downtown Atlanta or north Jacksonville, your meta data needs to say that…or, your site will be thrown in with the rest and you’ll have little chance you will be found for local products or services.
- Participate in local chambers of commerce - personally I have found this to be a bit of a drag, but for many, getting out there, mingling and getting to know local business people can be hugely helpful - especially in the long run. Many meetings allow you to do a “3 minute pitch” on your company, and announcing some sort of promotion can get you some pretty good free press. It’s all about networking.
I’ll talk about several other ideas (including buying wholesale hair products) in a couple of weeks or when we see things that really work. If you have ideas for increasing traffic, revenue or profits, please post a comment to help everyone. We would love to hear what has worked for you and we’ll happily refer to your information. Good luck.
Posted on April 27, 2009 with No Comments
Zincidone (Zinc PCA) is a an effective ingredient used in popular clarifying shampoos such as Follicleanse and for products developed to block DHT. Zinc PCA has been shown to reduce sebum production as well as blocking the conversion of 5-Alpha Reductase Enzymes. Reduced sebum flow helps guard onset of Seborrheic Dermatitis believed to be the result of yeast and oil forming bacteria.
Zincidone tested at 10-7m reduces 5″ alpha reductase power by 65%. At 1%, in vivo tests have exhibited a 22% reduction in sebum flow. Barnet Products Corporation
Needless to say, its’ efficacy for products for oily hair or to inhibit DHT are measurable, making it well suited for hair loss, thinning in men and for deep-cleaning and regulating excessive scalp oils.
Tags: anti-seborrheic, dht blocker, dht inhibitor, education, hair loss, Ingredients, oil production, oily hair, Seborrheic Dermatitis, shampoos, thinning hair, Zinc PCA
Category: DHT, Ingredients, Seborrheic Dermatitis
Posted on April 21, 2009 with No Comments
The Professional Beauty Association (PBA) has announced its annual symposium at the Mandalay Convention Center in Las Vegas, NV.
Designed to attract and educate all sectors of the beauty industry, it promises to have top-notch workshops, social events, breakout tracks and and seminars providing insight into the industries latest research and trends.
Learn the buying trends of your clients - their buying habits, expectations and reasons for buying the products they do, from professional beauty products in the salon to popular store brands. PBA Symposium: Consumer Culture will explore merchandising principles, the role of the stylist in selling your retail products and the telltale clues to understanding what salon experience your clients have in your salon. Professional Beauty Association
The 4-day symposium is slated to kick-off Thursday, July 18 with a “Get Together” allowing participants to mingle, network and rekindle industry relationships. Registration ranges from $399 for members to $599 for non-members depending on time of registration. Follow the link above for registration details.
Posted on April 17, 2009 with No Comments
Bronner Brothers has announced several show for the 2009 season. In May, their first show is in Baltimore on May 17th-19th; later in August, they have scheduled their home-base show in Atlanta on August 15th-18th. In October they have planned Seminars by The Sea at the Atlantis on Paradise Island, Bahamas.
A complete Bronner online brochure reviews the schedule, classes and educational programs. They expect to have over 200 hair care products exhibitors, some “celebrity” stylists, and even screening sessions for the movie “Good Hair”!! Time to brush-up on your acting skills!
Atlanta-based Bronner is renowned for their shows, conferences and educational programs. The Brothers have become a leader in the Black, Ethnic and African American hair market. It is a showcase for black and African American hair products and styling. Their shows are always a lot of fun.
