Hair Care News

2010 - A Year for Salon Recovery?

Posted on March 30, 2010 with

Many of my friends and subscribers to this blog have told me 2009 was tough.  Decreasing clientele as well as a reduction of sale of in-house products such as shampoos, conditioners and styling aids.

The goods news is that 2010 has started out stronger than expected.  Typically hair products whoesalers, reps and salons expect a slowing in the winter (after New Year) and another slow period in the Fall.  Reports I get back are that January and Febuary were not bad, though March has been soft.

Hopefully this is a good sign that the increase in the stock market and build-up of business in the manufacturing and technology sectors will trickle down to the folks cutting the hair.  We’ll see!?

With that said, Spring is here and many folks are planning Spring Break vacations and getting ready for the summer.  This a perfect time to increase promotions for new 2010 hairstyles, coloring and to promote new products that have recently been introduced at the shows.

Offering discounts for family cuts as well as clearance sales for products on the shelves can boost traffic and provide a financial boost before kids get out of school.  Partnering with local schools, updating signage with fresh messages, and getting your name out there via discount coupon books is a good start.

Another option for improving salon profits is to consider private label hair products.  If you think this is only for the “big boys and girls”, you might be mistaken.  Many manufacturers have formulations that are develoed just waiting for your label or screen.  While this may seem like a minor addition for salon management, increases in prices, limited selection from distributors, and minimum quantities can lead to unsold products on the shelves.

Private label can offer a huge improvement in per unit profitability, a wide selection and very low minimums.  Its easy and less expensive than you might think.  To investigate further, call our favorite hair products manufacturer at 888-909-1658.

While many folks are still feeling the pinch, let’s all look forward to better days ahead in 2010!